Jenni Lang
Personal Statement:
As your Convener for the last four years, I have focused on one simple and central objective – to strengthen and modernise our party so it can win more elections, more often.
With less than six months to go until the Holyrood election and 18 months to the local council elections, I am determined to work with our members to see through this vital work. It is why I am asking for your support to continue as your Convener.
Working with the party leadership, I helped develop the ‘150 Rising Strategy’ to elect 150 councillors (or more) in 2027 by investing in our grassroots leaders and campaigns. The new Future Leader programme has offered training and support to campaigners from across Scotland. We have invested in diversity initiatives and given grants to local candidates fighting to win a council seat for the first time.
I have led the transformation of our Scottish party headquarters: investing in campaigns; restructuring and rebuilding our core staff team; refurbishing our HQ office; updating IT systems, and developing our membership offer. I always knew this was central to helping our party to win and grow in the future.
But, there is so much more to do.
I have been a member of the Liberal Democrats for nearly thirty years. I’ve held a range of party roles at local, Scottish, and UK levels. Through this experience, I have built important working relationships right across the Scottish Party and Federal Party.
With the Office Bearer team and wider party, we have achieved so much in these past four years. I am asking for your vote so I can keep that momentum going through next year and 2027.
What skills/experience will you bring to the role?
I’ve spent decades at the heart of this party, serving at both Scottish and Federal levels. From my early roles on key committees to leading the Scottish Conference Committee, and then becoming Scottish Party Convener four years ago, I’ve consistently delivered stability, strategy, and progress.
At the start of 2025, I stepped up as Interim CEO to drive a full restructure of our HQ team and oversee the refurbishment of 4 Clifton Terrace—modernising our operations and putting us on the strongest footing to fight and win in the 2026 Scottish Election and 2027 local elections.
Nationally, I’ve spent the past four years on the Federal Board, serving as one of its three Officers, helping steer the Party’s strategy during a period of extraordinary growth to 72 MPs. Throughout, I made sure Scotland is central to every major discussion and decision.
Professionally, I bring over 20 years’ experience as a senior corporate communications and public affairs consultant. I’ve advised major organisations including Scottish Gas, People’s Postcode Lottery, Glenmorangie, and Asda, where I led Scottish public affairs during the pandemic. I know how to lead high-performing teams, manage complex challenges, and shape strategy that delivers real results.
I bring a long history of both party campaigning and senior professional management experience which is core to ensure the smooth and stable running of the party, allowing our activists and campaigners to do what they do best, and providing them the support they need to win.
What do you hope to achieve if elected?
Over the past four years, Alex Cole-Hamilton and I have built the 150 Rising Strategy—modernising, energising and growing our Party in Scotland by investing in grassroots leadership and campaigning. If elected, I want to see that strategy through to its conclusion in 2027: empowering local parties, backing rising stars, and shifting our focus from defending bastions to winning new ground. This is how we create real pathways to victory—more seats, in more communities, at every level.
We are on the cusp of a major step forward. Modernisation, investment, and a strong team of office bearers have transformed how we operate. I want to continue leading that momentum—finishing the reforms we started and driving the next phase of growth.
This year we boosted investment in membership support, and I want to build on that. Not simply growing membership for its own sake, but helping local parties spot, support and develop new talent. We need to identify the next generation of candidates, officers, activists and leaders—at both Scottish and Federal levels. Too many members are wearing too many hats. By widening and strengthening our talent pool, everyone can focus on what they do best and push the Party forward.
I also want to ensure we continue to take steps to improve diversity within our party. Attracting new diverse talent and voices to all parts of our organisation.
Our finances are strong, and I will keep them that way. That means continued investment in our campaigns, our staff team and our membership offer—while protecting the reserves that keep us resilient, whatever political headwinds come our way.